Randy Wattilete

Randy Wattilete is a growth leader based in the Netherlands. He spent about ten years in growth marketing, including three as Head of Growth at Off The Record, one of the country’s leading growth consultancies, running growth for brands like Nestlé, Storytel, felyx, Steve Madden, and Shoeby.

Then he started building. He founded Kirro, an A/B testing tool for founders and lean teams, and co-founded Olavi, which helps teams see and improve how their brand shows up inside AI search like ChatGPT and Perplexity. Building his own tools changed how he runs growth, and it’s the core of what he does now: rebuilding growth around AI.

Randy holds an MSc in Marketing Analytics (cum laude) from Tilburg University. He writes about getting real leverage from AI, for founders and growth teams who’d rather build the system than collect prompts.