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Randy Wattilete - 12 Mar, 2026
- AI-assisted experimentation
The analysis step where AI quietly lies to you
I handed the whole analysis to a model. Not the variants, not the brief. The read. It came back confident, clean, and wrong: it reported a winning variant the data didn't support. I almost shipped it. This is the exact place AI quietly lies to you, and the check I run now so it can't. First, the honest part. AI is gen ...