Every few months a new tool promises to do your marketing for you, and every few months the same people who knew the basics keep winning. The basics didn’t change. AI just took over the busywork around them. The job underneath is still the same one it always was: figure out who you’re talking to, pick the channels that reach them, and find what actually works.
What this covers
This is the ground floor. The stuff that was true before ChatGPT existed and is still true after. What a channel is for, how a simple strategy hangs together, why you measure before you scale. None of it is glamorous, and all of it is the part the flashy demos quietly skip.
Which essay to start with
If you’ve typed your brand into one of those tools and gotten back a tidy plan you don’t quite trust, start with how to use an AI marketing strategy generator well. It walks through what these tools actually give you, a skeleton, not a strategy, and the exact places you have to add the thinking the model can’t do for you. You’ll come away knowing what to keep, what to throw out, and what only you can supply.
The thread that ties them together
Every essay in here lands on the same idea from a different angle. The tool is never the point. A strategy generator hands you a template, the same way a channel hands you a megaphone, and neither one decides what’s worth saying. That call is yours, and it’s the part worth getting good at. For how the whole picture fits together, growth, channels, and the parts AI can’t replace, see the broader guide to growth and marketing fundamentals.
If you’re sitting on a half-built plan and you’re not sure whether it holds up, I’m happy to be a second pair of eyes. No pitch, just a straight read on what you’ve got. Grab a slot and bring the thing you’re stuck on.
This is one live essay so far, with more on the way as I write them. Check back, or follow along and I’ll point you to each new one.